Liberado Spanish Wine

Concept and Design

This project involved creating the brand identity for Liberado, a Spanish wine aimed at millennial consumers. Through market research, it was identified that Spanish wine was missing from the portfolio, presenting an opportunity for growth. The concept featured collaborations with different artists to design unique labels for each wine varietal, inspired by the vibrant street art and bright colors of Barcelona. The designs captured the essence of Spanish culture while appealing to a broad audience. After consumer research and testing, the Liberado label stood out, leading to a successful launch and strong sales in the Quebec market through SAQ stores.